Home Staging for Virtual Home Buyers
Home staging is the revamping, repairing and redecorating of a property to make it as attractive to prospective buyers as possible. The idea behind it is to showcase a property at its best and to help viewers see past it being someone else’s home and rather envision it as their own!
A lot of home staging advice applies to both in-person and online situations. Here’s what to do:
· Get Cleaning: The cardinal rule before you show any space that you want to sell is to have it as clean as possible. All surfaces need to shine!
· Declutter and Depersonalize: You’re selling the home, not the stuff inside it.The house needs to be a blank canvas where a potential buyer can imagine themselves living in it.
· Hire a Professional: Your real estate agent should give you tips and advice on how to make your home show its best! It is important to have professional photographs, video, and a 3-D home tour to showcase your home 'virtually'.
· Make Necessary Repairs and Style Updates: Outdated or cheap furnishings can lower the tone and make people a lot less inclined to make an offer on your house. You may also need to move pieces around so that a room is balanced or looks larger. If your color scheme is very unique, consider repainting to make an area look fresh and more neutral. Lastly, make any repairs that are necessary.
Many home buyers don’t feel comfortable visiting a home and experiencing it for themselves at the moment, so there has to be a focus on the visual experience you provide through digital platforms. When you’re home staging virtually that means you don’t need to worry about sounds or about airing out the space to get rid of smells (although those are important when it comes time for the potential buyer to visit the home). Another plus is that you could post all still photos and move things in and out of rooms to set the perfect scene. Or, you can post a walk-through video and emphasize that you haven’t had to stash furniture in other rooms because the space works so well.
Online buyers’ attention spans are very limited. You need to make sure that your home stands out. Dramatic photographs are the first part of that – the thumbnail that they see should be really eye-catching, with a central focus point. The outside of a home, framed by plants or with the sunset in the background, is helpful as well. The proportions of the image on a screen – whether it’s desktop-, tablet- or smartphone- sized –are likely to be quite different from what would be seen in real life. Since there’s just one view at a time, you need to declutter it.
The more you put into your home staging efforts, the more you’ll get out. That being said, set a realistic budget before you begin. You want the house to look appealing, but you’re not trying to remodel it into your dream home – you’re setting the stage so someone else can do that.
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